It takes more than perfectly designed buildings and glistening new computers. It takes more than the usual things that all good companies spend a great deal of time, energy, and money on – great physical work environments, the perfect location, video games and bicycles and scooters and pets and fully-stocked gyms and cafes. The list goes on and on.
Let us be clear – these things matter. A lot. Every single employee interface matters. Work areas, furniture, tools, lighting, fabrics, colors and textures that are current, environmentally friendly, refreshing, and, above all, effective. These things make people feel comfortable. They are absolutely critical to a productive and happy workforce.