By Dane Van Dyck, Axcient Engineer These comments are supposed to draw a comparison between today’s software as a service (SaaS) market and another, extinct software delivery model with some important similarities and differences. The purpose of that comparison is to provide insight into the modern SaaS market, while summarizing the history of an important [...]
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The Massive Opportunity for VARs with SaaS
By Andrew Alegria As published March 11, 2013 in CRN As an increasing number of VARs add SaaS offerings to their portfolio, those without cloud services will find it increasingly hard to compete for customers – and to maintain profitability without the margin-rich reoccurring revenue streams that SaaS services provide. In North America, there are [...]
Industry Spotlight: Business Continuity in the Legal World
Today, customers expect businesses to be always up and available, and to safely handle more personal data than ever before. The more common these expectations become, the higher the cost of falling short by suffering from data loss and extended IT downtime.
5 Steps to Creating Great Content
Written content is an essential part of any successful marketing strategy. Blogs are needed for SEO and thought leadership. Bylined articles and press releases support PR efforts and drive awareness. Captivating web copy catches the attention of site visitors and increases the time they spend on the site. White papers, well-crafted emails and landing pages [...]
The Essential Content Review Checklist
For years writers and marketers have used compelling written content as an essential tool to drive sales and build a strong brand. But “Content Marketing” as a strategy has become especially sexy for 2013, especially as content publishing opportunities increase and measurement tools improve. Copyblogger calls 2013 the Year of the Online Writer. A typical [...]
How to Make the Most of Technology Conferences
Like most things in business, maximizing your time at technology conferences is all about strategy and planning. This year’s Dreamforce Conference had more than 90,000 attendees with more than 700 sessions and 350 companies showcasing difference solutions. Registration for the conference ran anywhere from$300-$900. Many other conference passes are equally expensive. So how do you [...]
Success Stories from Hurricane Sandy
This blog was originally published on The VAR Guy on Nov. 12, 2012. How IT Providers Used the Cloud to Weather the Storm With damage estimated at $60 billion, Sandy is the second costliest hurricane on record in the United States. Countless businesses lost revenue while waiting for power to return or floods to subside. [...]
What Tweens Can Teach You About Twitter
This blog was originally published on MSPmentor on Oct. 8, 2012. I had a conversation with a couple coworkers the other day about Twitter followers and what made someone click the ‘Follow’ button. We agreed that a company should care more about gaining quality followers who understood them and their industry, than completely useless spam [...]
3 Things SMBs Must Do Before the Next Natural Disaster
This blog was originally published on The VAR Guy on Sept. 12, 2012 If you think you can afford downtime, ask the small-business owners who faced Hurricane Isaac in the U.S. Southeast. Many of them had to close their doors as the Category 1 hurricane left more than 900,000 people and businesses without power for [...]
Maintain Checks and Balances Using Control Procedures
You can have the best accounting system in the world but it won’t mean a darn thing if the data you input is bad. I can’t say it enough, “garbage in, garbage out.” It is the responsibility of accounting department personnel to make sure that transactions are valid and supported by audit trails. There is [...]