By Andrew Alegria As published March 11, 2013 in CRN As an increasing number of VARs add SaaS offerings to their portfolio, those without cloud services will find it increasingly hard to compete for customers – and to maintain profitability without the margin-rich reoccurring revenue streams that SaaS services provide. In North America, there are [...]
Today, customers expect businesses to be always up and available, and to safely handle more personal data than ever before. The more common these expectations become, the higher the cost of falling short by suffering from data loss and extended IT downtime.
Written content is an essential part of any successful marketing strategy. Blogs are needed for SEO and thought leadership. Bylined articles and press releases support PR efforts and drive awareness. Captivating web copy catches the attention of site visitors and increases the time they spend on the site. White papers, well-crafted emails and landing pages [...]
This blog was originally published on MSPmentor on Oct. 8, 2012. I had a conversation with a couple coworkers the other day about Twitter followers and what made someone click the ‘Follow’ button. We agreed that a company should care more about gaining quality followers who understood them and their industry, than completely useless spam [...]
In my many years in the channel, I have seen numerous service providers struggle with onboarding new technologies. You know the reason I believe most providers struggle? Lack of structure. Service providers are great at advising their clients on how new technology should be implemented, managing the resources of that implementation and getting signoff on the implementation. [...]
By Leticia Rodriguez A full length version of this blog was originally published on MSPmentor on Aug. 9, 2012. After hearing stories of frustration with tape from several small businesses, I did some number crunching to find out what it really costs the average SMB to manage what was once considered an “inexpensive” method to data backup and [...]
What’s a Business Experience Worth to You? I got a haircut yesterday. It cost me $35, plus tip – a price that, until recently, I would have never paid. But this time I paid it. And the next time I need a fresh trim, I’ll pay it again. Don’t worry, you read the headline right. [...]