Like most things in business, maximizing your time at technology conferences is all about strategy and planning. This year’s Dreamforce Conference had more than 90,000 attendees with more than 700 sessions and 350 companies showcasing difference solutions. Registration for the conference ran anywhere from$300-$900. Many other conference passes are equally expensive. So how do you [...]
Archives for customer relationship
What Tweens Can Teach You About Twitter
This blog was originally published on MSPmentor on Oct. 8, 2012. I had a conversation with a couple coworkers the other day about Twitter followers and what made someone click the ‘Follow’ button. We agreed that a company should care more about gaining quality followers who understood them and their industry, than completely useless spam [...]
Go Deep: The Value of Vertical Knowledge
This blog was originally published on The Var Guy on Aug. 15, 2012. There are literally thousands of technology service providers and resellers offering basically the same stuff, making it extremely challenging to distinguish their services and really stand out. It’s not for lack of trying. I’ve seen some well-intentioned tactics: funny ads, clever graphics, [...]
What’s a Business Experience Worth to You?
What’s a Business Experience Worth to You? I got a haircut yesterday. It cost me $35, plus tip – a price that, until recently, I would have never paid. But this time I paid it. And the next time I need a fresh trim, I’ll pay it again. Don’t worry, you read the headline right. [...]