Axcient

By Eric Quach When you work for a rapid-growth technology company, you’re living in a fast-paced working world. As more people see value in your product, and for the industry itself, demand rises. It becomes even more critical to deliver top-tier products. It is imperative to challenge yourself to broaden and hone your skill-set in [...]

Written content is an essential part of any successful marketing strategy. Blogs are needed for SEO and thought leadership. Bylined articles and press releases support PR efforts and drive awareness. Captivating web copy catches the attention of site visitors and increases the time they spend on the site. White papers, well-crafted emails and landing pages [...]

For years writers and marketers have used compelling written content as an essential tool to drive sales and build a strong brand. But “Content Marketing” as a strategy has become especially sexy for 2013, especially as content publishing opportunities increase and measurement tools improve. Copyblogger calls 2013 the Year of the Online Writer. A typical [...]

If sales doubled overnight, can your system infrastructure handle it? What if it tripled? This scenario is more common that one might think. Let’s take a look at the popular and relatively small photo sharing company Instagram (which had only 13 reported employees at the time it was purchased by Facebook in April 2012). On May 1, 2012 [...]

By Eric Quach I am sure the majority of us, whether writers or not, are familiar with the ever impeding plight known as writer’s block. We have all been called upon to write something in our lives, whether it be a strenuous term paper or just a succinct cover letter. A lot of these situations [...]

(With apologies to Abraham Maslow) One of the most interesting elements of working as a senior executive in a startup company is that such careers are typically punctuated with long periods of time off.  This is particularly true of successful exits, which provide the luxury of time off to think about the next great invention. [...]

What does it take to create a really great place to work?  A place where people want to be? An environment in which brilliant, highly motivated people can excel? It takes more than perfectly designed buildings and glistening new computers. It takes more than the usual things that all good companies spend a great deal [...]

This blog by Axcient VP of Products Todd Scallan was originally published in The VAR Guy on April 13, 2012. The cloud provides a natural, evolutionary path into managed services for IT resellers serving small and mid-sized businesses (SMBs). In particular, backup and disaster recovery is a great entrée into the cloud because it provides a predictable revenue [...]

This blog is second in the series “Leading for Success.” Motivating a team might be compared to creating a sculpture. The artist is able to see beyond the raw material to the potential in the mass, and then carefully carve away extra material to realize a fine piece of art.  To extend this analogy into [...]

If I closed my eyes, I could picture myself sitting in my cubicle alongside my colleagues. With all the technologies and communication resources at my fingertips, although half-way across the country, I could be constantly connected. As technologies continue to advance, working remotely has become more common or even most practical for some people. The [...]