Axcient

By Eric Quach When you work for a rapid-growth technology company, you’re living in a fast-paced working world. As more people see value in your product, and for the industry itself, demand rises. It becomes even more critical to deliver top-tier products. It is imperative to challenge yourself to broaden and hone your skill-set in [...]

Written content is an essential part of any successful marketing strategy. Blogs are needed for SEO and thought leadership. Bylined articles and press releases support PR efforts and drive awareness. Captivating web copy catches the attention of site visitors and increases the time they spend on the site. White papers, well-crafted emails and landing pages [...]

For years writers and marketers have used compelling written content as an essential tool to drive sales and build a strong brand. But “Content Marketing” as a strategy has become especially sexy for 2013, especially as content publishing opportunities increase and measurement tools improve. Copyblogger calls 2013 the Year of the Online Writer. A typical [...]

Like most things in business, maximizing your time at technology conferences is all about strategy and planning. This year’s Dreamforce Conference had more than 90,000 attendees with more than 700 sessions and 350 companies showcasing difference solutions. Registration for the conference ran anywhere from$300-$900. Many other conference passes are equally expensive. So how do you [...]

This blog was originally published on MSPmentor on Oct. 8, 2012. I had a conversation with a couple coworkers the other day about Twitter followers and what made someone click the ‘Follow’ button. We agreed that a company should care more about gaining quality followers who understood them and their industry, than completely useless spam [...]

In my many years in the channel, I have seen numerous service providers struggle with onboarding new technologies. You know the reason I believe most providers struggle? Lack of structure. Service providers are great at advising their clients on how new technology should be implemented, managing the resources of that implementation and getting signoff on the implementation. [...]

This blog was originally published on The VAR Guy on Sept. 12, 2012 If you think you can afford downtime, ask the small-business owners who faced Hurricane Isaac in the U.S. Southeast. Many of them had to close their doors as the Category 1 hurricane left more than 900,000 people and businesses without power for [...]

You can have the best accounting system in the world but it won’t mean a darn thing if the data you input is bad. I can’t say it enough, “garbage in, garbage out.” It is the responsibility of accounting department personnel to make sure that transactions are valid and supported by audit trails. There is [...]

By Leticia Rodriguez A full length version of this blog was originally published on MSPmentor on Aug. 9, 2012. After hearing stories of frustration with tape from several small businesses, I did some number crunching to find out what it really costs the average SMB to manage what was once considered an “inexpensive” method to  data backup and [...]

This blog was originally published on The Var Guy on Aug. 15, 2012. There are literally thousands of technology service providers and resellers offering basically the same stuff, making it extremely challenging to distinguish their services and really stand out. It’s not for lack of trying. I’ve seen some well-intentioned tactics: funny ads, clever graphics, [...]