Axcient

Written content is an essential part of any successful marketing strategy. Blogs are needed for SEO and thought leadership. Bylined articles and press releases support PR efforts and drive awareness. Captivating web copy catches the attention of site visitors and increases the time they spend on the site. White papers, well-crafted emails and landing pages [...]

This blog was originally published on The VAR Guy on Sept. 12, 2012 If you think you can afford downtime, ask the small-business owners who faced Hurricane Isaac in the U.S. Southeast. Many of them had to close their doors as the Category 1 hurricane left more than 900,000 people and businesses without power for [...]

You can have the best accounting system in the world but it won’t mean a darn thing if the data you input is bad. I can’t say it enough, “garbage in, garbage out.” It is the responsibility of accounting department personnel to make sure that transactions are valid and supported by audit trails. There is [...]

Todd Scallan is Axcient VP of Products. This blog was originally published in The VAR Guy on July 9, 2012. I enjoy “do-it-yourself” (DIY) projects, but I know my limits (well, most of the time). If a project is deemed to be within my abilities — either rightly or wrongly — it’s off to the [...]

If sales doubled overnight, can your system infrastructure handle it? What if it tripled? This scenario is more common that one might think. Let’s take a look at the popular and relatively small photo sharing company Instagram (which had only 13 reported employees at the time it was purchased by Facebook in April 2012). On May 1, 2012 [...]

After building and leading sales teams for several successful startup companies, I’ve learned a few things about when a company should hire its first sales person, what type of person to look for, and how to ramp them up with effective sales training and mentoring. If you’ve built a product or service, gained some market [...]

“I’m so glad that never happened to us.” “We’re really not big enough to have a disaster.” “There isn’t so much here that we couldn’t recreate it.” Does this sound familiar? Have you caught yourself thinking these thoughts in the back of your mind when debating the various ways you could and should protect your [...]

I’ve said it before, and I’ll say it again…I firmly believe that engineering data protection solutions for the SMB market is more challenging than doing the same thing for the enterprise market. I know what you’re thinking…enterprise systems are so much more complex, and they have extraordinarily high expectations for reliability and availability. Maybe so, [...]