Axcient

By Eric Quach When you work for a rapid-growth technology company, you’re living in a fast-paced working world. As more people see value in your product, and for the industry itself, demand rises. It becomes even more critical to deliver top-tier products. It is imperative to challenge yourself to broaden and hone your skill-set in [...]

Written content is an essential part of any successful marketing strategy. Blogs are needed for SEO and thought leadership. Bylined articles and press releases support PR efforts and drive awareness. Captivating web copy catches the attention of site visitors and increases the time they spend on the site. White papers, well-crafted emails and landing pages [...]

For years writers and marketers have used compelling written content as an essential tool to drive sales and build a strong brand. But “Content Marketing” as a strategy has become especially sexy for 2013, especially as content publishing opportunities increase and measurement tools improve. Copyblogger calls 2013 the Year of the Online Writer. A typical [...]

As originally published by MSPmentor on July 6, 2012. Your inbox. Just the mention of it might give you pangs of stress. The technology that revolutionized business communication less than two decades ago is now commonly a burden or, at best, a distraction. As a managed service provider (MSP), of course you want to respond [...]

This blog was originally published in The VAR Guy on March 19, 2012. You’re a VAR, trying to crack into the cloud solutions market. You understand why the opportunity is hot but you’re not exactly sure how to make your first monthly recurring revenue (MRR) sale. After meeting with hundreds of VARs at the HP/Axcient [...]

By Robin Robins, channel sales/marketing guru and speaker at all HP/Axcient Cloud Roadshow events Feb. 28 – March 15. The other day I was driving to my chiropractor when I noticed another burger joint had opened up, replacing a previous restaurant that sold – you guessed it – burgers. I suppose the other one failed and was [...]

…At least it is the question many graduates face today. After I finished my last exam in undergraduate college, I found myself pondering life and the valuable lessons that I learned in my four years at UC Santa Cruz.  It became clear to me that it wasn’t the multi-variable calculus, game-theories, or countless business and [...]

I don’t know all the details of the Starbucks story. I haven’t read too much about their successes and failures, business plans, or operational strategies. I do, however, remember a time when they simply did not exist. How did so many people manage to survive without their Starbucks “fix” before every street corner included the [...]

I’m proud to announce the launch of the Axcient blog. In the coming months we’ll be sharing our thoughts on industry news, technology trends, product updates, strategies for growing your business, managed services tips, sales and marketing tactics and much more. You’ll see posts from a variety of key executives and contributors at Axcient offering [...]